MARKET RESEARCH
Online Surveyswithout limits
IN THIS 2023 OPTIMIZE YOUR PROJECTS!
Online Surveys
With uptake in Social Networks
Taking advantage of the rapid growth of social networks, especially in Africa, we design systems that manage to attract interviewees to participate in our studies.
Years of experience in online surveys allowed us to develop and perfect tools that are able to reach millions of people around the world and target the segment required by the study as being:
Gender | Age | Geolocation | Personal interests | Affinity with brands | Travel habits | Travel frequency | Specific consumer behaviors | Sports | Hobbies | Mobile users | Expats | Stages in the family life cycle
OUR METHODOLOGY
Unlike the small range offered by the panels, our system allows to reach any city of more than 20 thousand inhabitants.
This revolutionary field dimension is effective for migrating CATI (Phone surveys) or F2F studies to Online, obtaining more representative samples of the population, adjusting quotas of area, gender, age and socioeconomic level.
Reasons
To choose
AFRICA Research
Customer satisfaction is guaranteed with AFRICA Research.
We tell you only 6 of several reasons to choose us:
WE SEGMENTBy interests
Affinity with brands, use of categories, tourism and business travel habits, sports and hobbies and specific behaviors of consumption variables.
WE ADAPTto all devices
Tablets, cell phones, pc, being able to filter even by make and model of device.
GEOLOCATIONIn every city
We can work filtering from all users in a country to a micro-selection of users in just 1 km around certain coordinates (e.g., users in specific vicinity of supermarkets, paint shops, etc.)
WE REACHFamily life cycle stages
Coupling or marriage. Parenting: babies through adolescents. Launching adult children. Retirement or senior years. 1) family founding; 2) child bearing; 3) child rearing; 4) child launching; and 5) empty nest.beginning family, expanding family and the contracting family
WE OPTIMIZEThe budget for greater effectiveness
A comprehensive budgeting strategy. Cost efficiency. Experience and forecasting. Efficacy, effectiveness, efficiency.
WE HAVEFull time specialists
Whatever date you need your study, we have the tools and specialists who administer them 24 hours a day, 365 days a year.
100% successful migrations
KEEPING QUANTITATIVE STUDIES ALIVE
With the pandemic it has become clear that the new normalcy passes through the migration of studies to online methodologies.
The rapid adaptation is key, that is why we have optimized our processes maintaining the representativeness of the dsitintos targets managing to meet the needs and urgencies of our customers to keep their studies alive.
* Only available for new customers for the first 30 days FOR 30 days.
Performance Comparison
Low cost and high efficiency of new methodologies
Quality control totally insured
Our first instance of quality control is the advanced systems provided by social media tools to ensure that invitations are presented to genuine users, with frequent (and human) activity on their accounts. This means that we have the support of the most sophisticated technology worldwide to ensure that only one person can enter the questionnaires. It is also important to note that invitations are sent directly and confidentially. They arrive at the public unexpectedly, individually and randomly.
- 1. we capture
- 2. we verify
- 3. we approve
In addition, once the interviewees have been admitted to the questionnaires, we add the following control elements:
+ Control elements
