MARKET RESEARCH
Online Surveysbeyond panels
OPTIMIZE YOUR PROJECTS THIS YEAR!
Online Surveys
With recruitment in Social Media
Taking advantage of the rapid growth of social media, especially in Africa, we designed systems that manage to attract potential respondents to participate in our surveys.
Years of experience in online surveys allowed us to develop and refine tools that are able to reach millions of people around the world and target different segments, such as:
Gender | Age | Location | Personal interests | Affinity with brands | Travel habits | Travel frequency | Specific consumer behaviors | Sports | Hobbies | Mobile users | Expats | Family life cycle
OUR METHODOLOGY
Unlike the limited geographical reach offered by the panels, our system allows us to cover any city of more than 20 thousand inhabitants.
This revolutionary dimension on data collection has proven to be effective for migrating CATI (Phone surveys) or F2F (In-person) studies to Online, obtaining more representative samples, adjusting quotas of region, gender, age and socioeconomic level.
Reasons
To choose
AFRICA Research
Customer satisfaction is guaranteed with AFRICA Research.
We tell you only 6 of several reasons to choose us:
WE SEGMENTBy interests
Affinity with brands, use of categories, tourism and business travel habits, sports and hobbies and specific behaviors of consumption variables.
WE ADAPTto all devices
Tablets, cell phones, Desktops, being able to drill down and filter by brand and model of device.
GEOLOCATIONIn every city
We can filter from all users in a given country down to a micro-selection of users within just 1 km around certain coordinates (e.g., users in specific neighborhood of supermarkets, paint shops, etc.)
WE REACHFamily life cycle stages
Coupling or marriage. Parenting: babies through adolescents. Launching adult children. Retirement or senior years. 1) family founding; 2) child bearing; 3) child rearing; 4) child launching; and 5) empty nest.beginning family, expanding family and the contracting family
WE OPTIMIZEThe budget for greater effectiveness
A comprehensive budgeting strategy. Cost efficiency. Experience and forecasting. Efficacy, effectiveness, efficiency.
WE HAVEFull time specialists
Whatever date you need your study, we have the tools and specialists who administer them 24 hours a day, 365 days a year.
100% successful migrations
KEEPING QUANTITATIVE STUDIES ALIVE
With the pandemic it has become clear that the new normalcy passes through the migration of studies to online methodologies.
The rapid adaptation is key, that is why we have optimized our processes maintaining the representativeness of the different targets managing to meet the needs and urgencies of our clients to keep their studies alive.
* Only available for new customers for the first 30 days FOR 30 days.
Performance Comparison
Low cost and high efficiency of new methodologies
Quality control totally insured
Our first instance of quality control is the advanced systems provided by social media tools to ensure that invitations are presented to genuine users, with frequent (and human) activity on their accounts. This means that we have the support of the most sophisticated technology worldwide to ensure that only one person can enter the questionnaires. It is also important to note that invitations are sent directly and confidentially. They arrive at the public unexpectedly, individually and randomly.
- 1. we invite
- 2. we verify
- 3. we approve
Once the respondents are admitted to the questionnaires, we add the following control parameters:
+ Control elements
